Bleu

May 2019 - Revised 2022

Visual Identity, Branding, Editorial, illustrations

is a branding model for a mock Identity design inspired by the Oriental Express. This project expanded challenged me to create something beyond my comfort zone.

Furthering the design and identity I created initially, I pushed to expand the project package by creating editorial design and new illustrations for train tickets.

Period appropriate, but modern refined craftsmanship of rich materials and styles characterize Art Deco, inspiring the concept for the identity and branding of the project. Infused and sourced by the visual of train tracks, the pattern is utilized across collateral as brand recognition and as a graphic device to create visual spaces, draw the eye, and create hierarchy. Art Deco influenced a broad spectrum of arts, design, industrial advancements, including trains. elegant