Princeton Garden Theater

April 2020 - Revised October 2021

Art Direction, Icons, UI/UX

a Princeton area non-profit, member-supported movie theater specializing in arthouse, foreign, and classic film. The brief indicated aesthetics must remain visually cohesive, and user experience must be effortless to navigate between movies and access tickets efficiently.

The mock UI/UX design project started as a book jacket series for my senior portfolio project; I revisited this to increase my works in UI/UX and expand my practical knowledge of the process of designing an application. I took this opportunity to use motion as an extension. The user experiences are animated elements of illustration when purchasing tickets, creating a solid reference to the poster artwork and making the visual identity significantly stronger, expanding my original works beyond flat to immersive.

The interactive dark theme aesthetics work cohesively with the tone of a movie theater, creating a visual interaction and providing the user an aesthetically pleasing, lengthwise user experience. Generating a well structured information architecture was pivotal to creating a sustainable system to manage expansion and contraction of movies for each collection presented. This project allowed me to take my design to a younger audience while expanding my works to media that was far apart from my original design scope.